When evaluating specialty equipment market niches the manufacturer must determine what the unit will sell for in the industry sector and do a complete evaluation prior to launching the product or developing a marketing plan. Part of marketing is determining price. Now then lets look at a case study; this one in the carwash sector. The specialty equipment will be a filtration and RO system capable of cleaning, recycling and reusing the waste wash water for other uses on the property such as pressure washing facilities, toilets and even landscaping. Our brilliant innovator is Paula Chavis a top notched marketing student who fills us in on some more details in our case study and states; This product will start at $5000 for mobile businesses and $25,000 for Drive through businesses with financing available. I believe the mobile price would be fine for fleet truck washing businesses, they can afford it no problem, but mobile detailers would need a system which was half that cost and thus that would be a challenge, as there is already a company which has a $1200 system to collect the water and filter it, so the system would need to be under $1,000 USD and sold in a package together. The price for drive-thru car washes is a question on ROI, if it only allows for landscape water it would need to be less, unless you could get very reasonable financing rates. The better price point would need to be $12,995 or something like that. But if we could take that water and reuse it somewhere in the wash process, for soap feed mix or pre-wash, then you could get the 25K, so that is sellable. Consider this case study for a moment. |
